Some Like it Cold - USA Mission: Izzy's Ice Cream
Lara Hammell from Izzy's Ice Cream in Minneapolis, Minnesota.
There's always a line at this large shop in the capital of Minnesota. The founders learned the secrets of gelato at Carpigiani Gelato University, and then further expanded their expertise in traditional American ice cream. Every year they organize a contest to let their customers choose the new flavors to put on the menu, and when you order a cone you always get an extra scoop of another flavor of your choice, just to try it. Because in the US not everyone has the courage to ask to taste a flavor that intrigues them. Lara solved the problem by inventing Izzy's Scoop to make shy customers happy.