Some Like it Cold - USA Mission: Uncle Louie G's

Dino Russo from Uncle Louie G's in Staten Island, New York

The story of the self-made man who from nothing created 45 shops with a secret recipe to obtain the consistency of what he calls "Italian Ice." Dino Russo has created an empire, and every day he produces a fresh, artisanal product that is marketed with all the kitsch charm of an Italian American born in Brooklyn.