Bulgaria is in the spotlight as the fourth European stop of 2023 of the new Gelato Festival World Masters international tour, the most important championship in search of the best gelato flavours in the world. On March 22nd, at the Bulgaria Mall, the Carpigiani distributor SBI BG will host the Carpigiani Challenge, where 12 gelato artisans from Bulgaria will compete with their best flavour for a spot in the European final. The new Gelato Festival World Masters 2022-2025 championship is organized by Gelato Festival in collaboration with Carpigiani Gelato University, the world’s most renowned school for successful gelato entrepreneurs, and Sigep – Italian Exhibition Group, the world’s leading B2B show dedicated to artisan gelato, pastry, bakery, and coffee.
On the competition day, the chefs will prepare their competing flavor in the laboratory provided by the organizers; then, industry experts, local chefs and food journalists will taste and evaluate them. The 3 top flavors will go on to compete in the European Final of Gelato Festival World Masters, scheduled for 2025 in Bologna, Italy, at the Carpigiani headquarters.  

With the 2022-25 edition Gelato Festival World Masters reaches its thirteenth year, having debuted in Florence in 2010 as “Gelato Festival”, a local competition inspired by the conception of the first gelato recipe at the hands of the multifaceted architect Bernardo Buontalenti in 1559. Since then, the event has grown exponentially by expanding first to the rest of Italy, then to Europe and - since 2017 - to the United States as well, before embracing the entire planet with the Gelato Festival World Masters world championship, which involved more than 3,500 gelato makers with the 2017-2021 edition.